The core idea
Peach Pilot has two types of buyers that need to be reached through one coordinated campaign — same message, adapted per channel.
Agency owners (recommend the tool)
CEOs managing 50–500 independent agents. They recommend Peach Pilot as part of their preferred tech stack — often with a discount code. Win over one owner and their whole team hears about it. Reached through personal outreach, LinkedIn, direct mail, and referrals.
Individual agents (pay directly)
Agents are independent contractors — they choose and pay for their own tools (~$35/month). They sign up directly. Agent adoption spreads peer-to-peer and creates organic demand that agency owners endorse. Reached through email, social, influencers, and newsletter.
Key stickiness point: Agents keep their Peach Pilot access if they switch agencies. The tool belongs to them, not their agency — a strong direct-to-agent sell point. Use in agent email copy and social content.
The three contact lists
List 1 — Individual agents (~1.2M people)
Every licensed Life & Health insurance agent in the US. Used for email campaigns, social media ads, and newsletter growth. Awaiting Mario's approval to purchase. Confirmed vendor: InsuranceAgentLists.com — sample reviewed, solid data quality.
List 2 — Insurance agencies (companies)
Mario (Jun 8): "There's the life insurance agencies, like the companies, like Safe Life — those people. We need a separate list for that. Can we buy it? Can we build it? Can we scrape it? One is the list of agency life insurance agencies with their name and the CEO. So these are not individual people but the agencies."
Agency names, owner/CEO names, and contact info. These are the direct sales targets. This list needs to be built — here are the best sources.
| Source | Type | Link | What to do |
|---|---|---|---|
| NAILBA Member Directory | Association — ~100–150 top-tier BGA/IMO firms, publicly listed | Visit | Go to the directory → browse listings → copy agency name, owner name, website into a spreadsheet. Free, no account needed. |
| NAIFA Chapter Leadership | Association — ~500–700 named agency owners across all 50 state chapters, publicly listed | Visit | Click each state chapter → find the listed officers/chapter leaders → copy name, title, and contact info. Free, no account needed. |
| Apollo.io | Paid database — free tier available. Filter by industry, title, company size. | apollo.io | Sign up for free tier → filter: Industry = Insurance, Sub-industry = Life Insurance, Title = Owner/CEO/President, Company size = 10–200 → export CSV → verify emails with NeverBounce before outreach. |
| Exact Data / Data Axle | Paid database — 226K+ US insurance agency entities. ~$0.30/lead. | exactdata.com | Go to exactdata.com → request a sample using SIC code 6411 → review data quality → purchase filtered list. Needs budget approval before purchasing. |
| LinkedIn Sales Navigator | Social — best for warm outreach directly on the platform. | linkedin.com/sales | Subscribe (~$99/mo) → search "insurance agency owner" + "life insurance" → filter company size 10–200 → save leads → use for direct connection requests and DMs. No need to export. |
| NIPR Subscriber Access | Regulatory — all licensed business entities by state. Needs enrichment for contact info. | nipr.com | Go to nipr.com → subscribe to bulk data access → filter by state + business entity type → identify entities with multi-carrier appointments (= IMOs/FMOs) → enrich with Clay to get contact details. |
| ZoomInfo | Paid (enterprise) — direct dials and verified emails. Best for larger agencies. | zoominfo.com | Request a demo → get pricing → filter Insurance + Life sub-industry + Owner/CEO title → export with direct dials and verified emails. Enterprise cost — use only if other sources fall short. |
| Ask Mike (Safe Life) | Warm referral — highest conversion, zero cost. | — | Mario asks Mike directly in next 1:1: "Who are the top 10 agency owners you respect in this space?" → Mario reaches out to those names with Mike as the reference. Do this first — one conversation unlocks the warmest leads. |
Recommended approach: Start with NAILBA + NAIFA directories (free). Enrich with Apollo.io. Use LinkedIn for outreach once names are confirmed. Goal: 100–200 named agency owners — quality over quantity.
List 3 — Insurance influencers
Social media personalities with large followings of life insurance agents. Outreach priority: Tier 1 first, then Tier 2, then Tier 3.
| Name | Platform | Reach | Why | Tier |
|---|---|---|---|---|
| Cody Askins | YouTube, 8% Nation conferences | 152K+ YT | Largest reach in insurance training. Conferences reach 500K+ agents. | Tier 1 |
| Shawn Meaike | Instagram, YouTube, TikTok | 492K IG / 103K YT | Founder of Family First Life — one of the largest IMOs in the country. Has created 100+ insurance millionaires. | Tier 1 |
| David Duford | YouTube, DIG Agency | Large YT following | Final Expense specialist — exactly our target agent audience. | Tier 1 |
| Jeff Root | Podcast, YouTube, DigitalBGA | 125K+ podcast downloads | Definitive authority on telesales infrastructure. Co-founder of DigitalBGA — wrote the book on digital life insurance sales. | Tier 1 |
| Giuliano Massarelli (Wolf of Insurance) | TikTok, Instagram | 657K TikTok / 29.6M likes | Biggest viral life insurance personality on TikTok. Runs "The Blueprint" coaching program for agents. | Tier 1 |
| Jemayne Williams (@sirmoneymoves) | TikTok, Instagram, YouTube | 513K TT / 274K IG / 28.6K YT | One of the largest life insurance educators on TikTok — explicitly trains agents on prospecting and sales. | Tier 1 |
| Life Insurance Academy | YouTube, Podcast | 40K YT / 250+ episodes | Premier agent education brand. Covers final expense, term, IUL, telesales. Trusted by newer and mid-level agents. | Tier 2 |
| Arturo Johnson | Instagram, YouTube | 232K IG / 16.4K YT | Coaches 1,200+ agents on agency scaling and lead generation. Audience = agency owners trying to grow. | Tier 2 |
| Family First Life (FFL USA) | YouTube, Facebook | 78.7K YT | Largest independent IMO-affiliated training channel. Direct pipeline to tens of thousands of FFL agents. | Tier 2 |
| Brit Eady (Agency Jumpstart) | Instagram, Facebook | 194K IG | Teaches agents to scale to 6–7 figures. Course creator — audience actively seeking tools and systems. | Tier 2 |
| Lindsay Smith (@lindsaysmiththeagent) | Instagram, YouTube | 102K IG | Agent mentor, agency owner, author. Runs "The Wealthy Agent" community — dedicated, action-oriented following. | Tier 2 |
| Dana Nesen (@finalexpensetelesales) | YouTube, Instagram | 13.7K YT | Final expense telesales expert with 115+ active agents. Hyper-focused on phone-first FEX agents — exactly our user. | Tier 2 |
| MiKala Barrett | — | Digital-first agent audience. | Tier 3 | |
| Vivian Weyll | Social media | — | Retention and sales training. | Tier 3 |
| Josh Dishong | YouTube | — | Virtual/remote agent audience. | Tier 3 |
| Brooke Brolo | — | Social-to-leads framework. | Tier 3 | |
| Final Expense Trainer (Massi/Shelton) | YouTube | 15.2K YT | Final expense and Medicare senior market training. Small but highly engaged, high-intent agent audience. | Tier 3 |
Outreach — Agency owners
Personal, high-touch, low volume. Start with warm connections before any cold email.
Priority order: JP's personal connections → Mike's introductions → LinkedIn → Cold email
4-email cold sequence
We built Peach Pilot to fix that. Right Quote puts multi-carrier quoting in one screen. Peach Live coaches agents live on every call. Safe Life put it in front of 100 agents. Their reaction: "game changer."
Worth 20 minutes? [calendar link] — Mario, CEO of Peach Pilot
Outreach — Individual agents
High volume, automated. Agents pay directly (~$35/month) — goal is direct signups, brand awareness, and newsletter growth.
Peach Pilot tells you the best-fit carrier in real time, coaches you through the call, and cuts call time by about half. More closes, fewer declines.
15 minutes? [calendar link] — Mario
Referral program
Agency owner referral
Refers a peer agency → referred agency gets 15% off Year 1. Referrer earns 10% of their Year 1 revenue.
Agent referral
Agent refers another agent → $50 credit per converted seat. Refers an agency owner → larger commission (TBD).
New agency welcome
Shareable referral link. Every agency they refer adds 1 free month to their subscription.
"Powered by Peach Pilot" badge
Agency websites can display the badge → social proof + organic discovery.
Awareness & content channels
Beyond direct outreach, these channels build brand awareness, drive organic discovery, and create content that compounds over time. These run in parallel with email and LinkedIn — same message, adapted per platform.
Social media
| Platform | Audience | What to post | When to start |
|---|---|---|---|
| TikTok | Individual agents | Agent tips, Right Quote demos, "day in the life" clips, reaction videos to insurance pain points | Month 1–2 |
| Individual agents | Social proof, agent testimonials, behind-the-scenes, quote cards with tips | Month 1–2 | |
| Agents + agency owners | Create a Peach Pilot page. Join groups: "Life Insurance Agents & Advisors," "Final Expense Sales Agents," "Independent Life Insurance Agents" — post value, not ads | Month 1 | |
| Agency owners | Mario posts 5x/week. Long-form articles rank on Google and build authority. Mix: industry takes, product updates, agent success stories | Month 1 | |
| YouTube | Agents + agency owners | Right Quote walkthroughs, "how I close more with Peach Pilot," agent success stories post-Safe Life. Cody Askins' audience lives here — the biggest missed channel. | Month 2 (post Safe Life launch) |
| Agents | r/insurance, r/InsuranceProfessional, r/lifecareer. Answer genuinely — "What tools do life insurance agents use?" — mention Peach Pilot naturally, no spam | Month 1–2 | |
| Quora | Agents + general | Answer: "What tools do life insurance agents use?", "How do I get more life insurance clients?", "Best software for insurance agents" — builds SEO authority + organic discovery | Month 1–2 |
Video content
Product demo (Right Quote)
Short walkthrough showing a real quote flow. Use Kite.video for polished output — auto cursor follow, zooms, AI voiceover. Mario records, Joseph edits and distributes.
Field videos (post Safe Life launch)
Agents using Peach Pilot live on real calls. Authentic proof > polished ads. Get permission from Safe Life agents to record and share short clips.
Short-form cuts
Every longer demo or walkthrough gets cut into 30–60 second clips for TikTok, Instagram Reels, and LinkedIn. One long video = 5–10 short-form posts.
"Day in the life of an agent"
Follow a Safe Life agent through a workday using Peach Pilot. High engagement format — agents share these with peers organically.
Blog & SEO
Blog content feeds SEO, the newsletter, and social. Target keywords agents and agency owners are already searching for.
| Content pillar | Example post titles |
|---|---|
| Agent productivity | "How to cut your quoting time in half," "The fastest way to place a life insurance application," "5 tools every life insurance agent needs" |
| AI in insurance | "How AI is changing life insurance sales," "What AI can (and can't) do for insurance agents," "Why top agents are using AI on every call" |
| Carrier & product tips | "Best final expense carriers for diabetic clients," "How to pick the right term carrier live on a call" |
| Agency growth | "How to reduce first-year agent attrition," "What your top agents are doing differently" |
Conferences
One speaking slot or booth at the right conference beats 1,000 cold emails. Priority: events where agency owners and agents are already gathered.
| Conference | Audience | Why it matters | Action |
|---|---|---|---|
| Cody Askins — 8% Nation | Agents + agency owners | 500K+ agents in the community. If Cody is already a Tier 1 influencer target, conference sponsorship/speaking is the next step. | Reach out alongside influencer outreach — ask about speaking or sponsor package |
| NAILBA Annual Meeting | BGA/IMO firm owners | Top 100–150 agency firms in one room. Direct overlap with Campaign A target list. | Attend and work the room — bring demo-ready phone/laptop |
| NAIFA National Conference | Agents + agency owners | Cross-state reach. Good for brand visibility and list building. | Evaluate for Year 1 based on cost vs. NAILBA ROI |
| LIMRA Annual Conference | Carriers + distributors | Good for carrier partnerships and press visibility — less direct for agent signups. | Year 2 consideration |
Podcast appearances
Mario as a guest on insurance agent podcasts. Free, warm audience, high trust — agents who find Peach Pilot through a podcast convert faster than cold email.
| Podcast | Host | Reach | Action |
|---|---|---|---|
| Cody Askins Podcast | Cody Askins | 152K+ YT, large podcast base | Bundle with influencer outreach — pitch guest episode alongside partnership ask |
| DIG Agency Podcast | David Duford | Large final expense audience | Mario reaches out directly — Final Expense agent audience = ideal early user |
| Life Insurance Academy Podcast | LIA team | 250+ episodes, 40K YT | Strong fit for product education episode — "how AI is changing the sales call" |
| DigitalBGA / Insurtech Geek | Jeff Root | 125K+ downloads | Jeff Root is already a Tier 1 influencer — pitch both podcast and partnership together |
Tools stack
| Category | Tool | Link |
|---|---|---|
| GTM automation hub | DeepLine (Mario's recommendation — 95 integrations) | deepline.com |
| Email sending | Instantly.ai | instantly.ai |
| Data enrichment | Clay | clay.com |
| Email verification | NeverBounce | neverbounce.com |
| CRM | Airtable | airtable.com |
| Demo booking | Cal.com | cal.com/peachpilot |
| Newsletter | Mailchimp (existing account) | — |
| Social ads | Meta Ads, LinkedIn Campaign Manager | — |
Timeline
Mario (Jun 8): "GTM runs in parallel with the Safe Life go-live. Outbound volume ramps only after referenceable production usage exists. Do NOT do mass cold outreach yet — wait for Safe Life proof."
Set up everything before we need it. Nothing gets sent cold yet.
- 🔴 Register sending domains (not @peachpilot.ai) + start warm-up — 3–4 weeks, time-sensitive
- getpeachpilot.com ✅ available — agency owner outreach (mario@getpeachpilot.com)
- trypeachpilot.com ✅ available — agent outreach (mario@trypeachpilot.com)
- Not yet checked: peachpilotai.com, usepeachpilot.com, peachpilothq.com, peachpilotapp.com, joinpeachpilot.com, hellopeachpilot.com, meetpeachpilot.com, peachpilotco.com, mypeachpilot.com
- 🔴 Set up email sending tool (Instantly.ai) — every week of delay = a week later on outreach
- Set up DeepLine + Airtable
- Build agency owner list to 100–200 names (NAILBA + NAIFA + Apollo.io)
- Launch newsletter — first issue
- Prepare Safe Life one-pager for Mike
- Mario: approve agent list purchase (~$5K) — blocks all agent outreach
- Mario: record demo video (Right Quote via Loom)
Safe Life is live. We have a proof point. Outreach starts — controlled, not mass.
- Safe Life referrals: Mario asks Mike for peer agency names — outreach with Mike's name attached (5–20 warm intros)
- Email — agency owners: 4-email cold sequence, 50–100/day, human-reviewed
- LinkedIn: Mario posts 5x/week + direct outreach via Sales Navigator (20–30 connection requests/day)
- Influencer Tier 1: Mario reaches out to Cody Askins first
- Social media: TikTok + Instagram, 5 posts/week each, organic only
- Newsletter: weekly, include Safe Life proof point post-launch
No mass agent email. No paid ads. No direct mail yet.
First results are in. We know what's working. Open the throttle.
- Email — agents: 500/day → 2,000–5,000/day
- Influencer Tier 2 & 3: paid sponsorships + free access deals
- Paid social: Meta Ads + LinkedIn Ads
- Direct mail: physical letters to agency owners who haven't responded digitally
- Referral program live: shareable links for all users
Coming next — Dialer / "Human on the Phone" (HLOP)
Official #2 priority after Right Quote. Repositioned from a simple outbound dialer to a full product line. Scoping begins after Right Quote goes live — not in active GTM outreach yet.
Prong 1 — Outbound AI dialer
Run AI dialer against 50K+ historical paid leads. Revenue share (~10% of closed deals), not per-seat. Target ~10% reconnect rate.
Prong 2 — Lead aggregator/scorer
Aggregate leads from 5–25 brokers. Rate each source by ROI. Help agents optimize daily spend. Eventually buy direct from source.
Prong 3 — In-house lead gen
Own ads, own aggregator. Cut out the middlemen paying ~$10 and reselling at $45–65.
Competitive intel
| Competitor | What they have | Overlap |
|---|---|---|
| Summit Health Advisors | Live AI pre-qualification agent — screens callers, summarizes context, hands off live to a licensed advisor | Direct overlap with HLOP module. Monitor their product and positioning. |
Ownership
Joseph owns
This document, the three lists, email tools setup, social media scheduling, influencer outreach logistics, weekly reporting.
Mario owns
Strategy calls, demos, Tier 1 influencer relationships, Safe Life partnership, pricing decisions, LinkedIn approval (first 30 days).
Needs Mario's approval
| Item | Status | Notes |
|---|---|---|
| Agent list purchase (~$5K) | Pending | InsuranceAgentLists.com vs AdvizorPro — comparison ready to present |
| Pricing confirmation (~$35/agent/mo) | Pending | Needs Mario's public confirmation before using in outreach |
| Safe Life case study | Pending | Need Safe Life's permission to use logo + data publicly |
| Safe Life go-live date | Pending | June 20 from internal docs — confirm before using as campaign anchor |
| FlowDesk final name | Confirmed | Mario confirmed FlowDesk is fine as working name |
Draft v4 · June 19, 2026 · Joseph Pangilinan · peachpilot.ai