1. Strategy ▾
One coordinated campaign across multiple channels. Same message, adapted per channel. We reach two types of people — agency owners who recommend the tool, and individual agents who pay for it themselves. Everything waits for Safe Life to go live first.
👤 Individual agents
Agents are independent contractors — they choose and pay for their own tools (~$35/month). Agent adoption spreads peer-to-peer and creates organic demand. Reached through email, social, influencers, and newsletter.
🏢 Agency owners
CEOs managing 50–500 independent agents. Win one owner and their whole team hears about it. Reached through personal outreach, LinkedIn, direct mail, and warm referrals. They recommend Peach Pilot as part of their preferred tech stack.
How we reach them — the channels
Three groups of channels working together. Each group serves a different purpose — together they cover cold outreach, organic discovery, and warm trust-based conversion. Details for each are in Section 4.
Group A — Direct Outreach
The most targeted channel. Personal, human-reviewed outreach to agency owners and agents.
- Email sequences — 4-email cold sequence to agency owners; separate sequence for individual agents. Each message tailored to their specific pain point.
- LinkedIn — Mario posts 2–3x/week to build authority with agency owners, plus 20–30 direct connection requests/day to agency owners via Sales Navigator.
- Direct mail — Physical letters to agency owners who haven't responded to digital outreach. Phase 3 only — last-touch before closing the loop.
Email — Agency owners (4-email cold sequence)
We built Peach Pilot to fix that. Right Quote puts multi-carrier quoting in one screen. Peach Live coaches agents live on every call. Safe Life put it in front of 100 agents. Their reaction: "game changer."
Worth 20 minutes? [calendar link] — Mario, CEO of Peach Pilot
Email — Individual agents
Peach Pilot tells you the best-fit carrier in real time, coaches you through the call, and cuts call time by about half. More closes, fewer declines.
15 minutes? [calendar link] — Mario
- Mario posts 2–3x/week — industry takes, product updates, agent success stories
- Long-form LinkedIn Articles rank on Google and build authority with agency owners
- Direct outreach via Sales Navigator: 20–30 connection requests/day to agency owners
Direct mail (Phase 3 only)
- Physical letters to top 100–200 agency owners who haven't responded to digital outreach
- Personal tone — from Mario directly, with Safe Life proof point included
Group B — Content & Awareness
Organic channels that compound over time. Lower cost, higher trust than cold outreach.
- Short-form social — TikTok and Instagram demos and tips. Facebook Groups where agents are already active — post value, not ads.
- Forums — Answer questions on Reddit and Quora where agents search for tool recommendations. Builds SEO authority organically.
- Blog & SEO — Posts targeting keywords agents and agency owners already search. Content feeds newsletter and social simultaneously.
- Newsletter — Weekly touchpoint that warms the list before outreach. Managed via Mailchimp.
- YouTube — Walkthroughs, agent success stories, and Safe Life field videos. Phase 3 only.
Social media
| Platform | Audience | What to post | Phase |
|---|---|---|---|
| TikTok | Agents | Agent tips, Right Quote demos, "day in the life" clips | Phase 2 |
| Agents | Social proof, testimonials, quote cards with tips | Phase 2 | |
| Agents + owners | Create Peach Pilot page. Join groups: "Life Insurance Agents & Advisors," "Final Expense Sales Agents," "Independent Life Insurance Agents" — post value, not ads | Phase 1 | |
| Agency owners | Mario 2–3x/week. Long-form articles for SEO and authority. | Phase 1 | |
| YouTube | Agents + owners | Right Quote walkthroughs, agent success stories, field videos from Safe Life agents | Phase 3 |
Forums (Quora & Reddit)
- Reddit: r/insurance, r/InsuranceProfessional, r/lifecareer — answer genuinely, mention Peach Pilot naturally
- Quora: "What tools do life insurance agents use?", "How do I get more life insurance clients?", "Best software for insurance agents" — builds SEO authority + organic discovery
Blog & SEO
| Content pillar | Example post titles |
|---|---|
| Agent productivity | "How to cut your quoting time in half," "5 tools every life insurance agent needs" |
| AI in insurance | "How AI is changing life insurance sales," "Why top agents are using AI on every call" |
| Carrier tips | "Best final expense carriers for diabetic clients," "How to pick the right term carrier live on a call" |
| Agency growth | "How to reduce first-year agent attrition," "What your top agents are doing differently" |
Video content
Product demo
Short Right Quote walkthrough. Use Kite.video for polished output. Mario records, Joseph distributes.
Field videos
Safe Life agents using Peach Pilot live on real calls. Authentic proof beats polished ads. Get permission to record + share.
Short-form cuts
Every long demo gets cut into 30–60 second clips for TikTok, Instagram Reels, and LinkedIn. One video = 5–10 posts.
"Day in the life"
Follow a Safe Life agent through a workday with Peach Pilot. Agents share these organically with peers.
Newsletter
- Weekly issues — agent tips, industry news, product updates
- First post-Safe Life issue: include Safe Life proof point and results
- Managed via Mailchimp (existing account)
Group C — Relationships
The highest-converting channel. Agents who hear from a trusted voice convert faster than any cold outreach.
- Safe Life referrals — Mario asks Mike for peer agency owner names. Outreach with Mike as the reference. Do this first — warmest leads at zero cost.
- Influencer partnerships — 17 identified and tiered. Mario reaches out to Tier 1 (Cody Askins first) for sponsored content, product mentions, and co-created demos.
- Podcast appearances — Mario as guest on insurance agent podcasts. Warm, engaged audiences already searching for tools like Peach Pilot.
- Conferences — NAILBA, NAIFA, 8% Nation. Phase 3 only — where agency owners and agents are already gathered.
Safe Life referrals
- Mario asks Mike directly: "Who are the top 10 agency owners you respect?" → outreach with Mike as reference
- Do this first — one conversation unlocks the warmest leads
- Target: 5–20 warm intros in Phase 2
Influencers
Outreach priority: Tier 1 first (Mario reaches out directly), then Tier 2 and 3 with paid sponsorships in Phase 3.
| Name | Platform | Reach | Why | Tier |
|---|---|---|---|---|
| Cody Askins | YouTube, 8% Nation conferences | 152K+ YT | Largest reach in insurance training. Conferences reach 500K+ agents. | Tier 1 |
| Shawn Meaike | Instagram, YouTube, TikTok | 492K IG / 103K YT | Founder of Family First Life — one of the largest IMOs in the country. | Tier 1 |
| David Duford | YouTube, DIG Agency | Large YT following | Final Expense specialist — exactly our target agent audience. | Tier 1 |
| Jeff Root | Podcast, YouTube, DigitalBGA | 125K+ podcast downloads | Definitive authority on telesales infrastructure. Co-founder of DigitalBGA. | Tier 1 |
| Giuliano Massarelli (Wolf of Insurance) | TikTok, Instagram | 657K TikTok / 29.6M likes | Biggest viral life insurance personality on TikTok. | Tier 1 |
| Jemayne Williams (@sirmoneymoves) | TikTok, Instagram, YouTube | 513K TT / 274K IG | One of the largest life insurance educators on TikTok. | Tier 1 |
| Life Insurance Academy | YouTube, Podcast | 40K YT / 250+ episodes | Premier agent education brand. Trusted by newer and mid-level agents. | Tier 2 |
| Arturo Johnson | Instagram, YouTube | 232K IG / 16.4K YT | Coaches 1,200+ agents on agency scaling and lead generation. | Tier 2 |
| Family First Life (FFL USA) | YouTube, Facebook | 78.7K YT | Largest independent IMO-affiliated training channel. | Tier 2 |
| Brit Eady (Agency Jumpstart) | Instagram, Facebook | 194K IG | Teaches agents to scale to 6–7 figures. Course creator. | Tier 2 |
| Lindsay Smith | Instagram, YouTube | 102K IG | Agent mentor, agency owner, author. Runs "The Wealthy Agent" community. | Tier 2 |
| Dana Nesen | YouTube, Instagram | 13.7K YT | Final expense telesales expert with 115+ active agents. | Tier 2 |
| MiKala Barrett | — | Digital-first agent audience. | Tier 3 | |
| Vivian Weyll | Social media | — | Retention and sales training. | Tier 3 |
| Josh Dishong | YouTube | — | Virtual/remote agent audience. | Tier 3 |
| Brooke Brolo | — | Social-to-leads framework. | Tier 3 | |
| Final Expense Trainer | YouTube | 15.2K YT | Final expense and Medicare senior market training. | Tier 3 |
Podcast appearances
| Podcast | Host | Action |
|---|---|---|
| Cody Askins Podcast | Cody Askins | Bundle with influencer outreach — pitch guest episode alongside partnership ask |
| DIG Agency Podcast | David Duford | Mario reaches out directly — Final Expense audience = ideal early user |
| Life Insurance Academy Podcast | LIA team | Strong fit for "how AI is changing the sales call" education episode |
| DigitalBGA / Insurtech Geek | Jeff Root | Pitch podcast + partnership together — he's a Tier 1 influencer |
Conferences
| Conference | Audience | Action |
|---|---|---|
| Cody Askins — 8% Nation | Agents + agency owners | Reach out alongside influencer ask — ask about speaking or sponsor package |
| NAILBA Annual Meeting | BGA/IMO firm owners | Attend and work the room — top 100–150 agency firms in one place |
| NAIFA National Conference | Agents + agency owners | Evaluate for Year 1 based on cost vs. NAILBA ROI |
| LIMRA Annual Conference | Carriers + distributors | Year 2 consideration — good for carrier partnerships and press visibility |
Growth lever — Referral Program
Built into the product from day one. Every user becomes a potential referral source. Goes live in Phase 3.
Agency owner referral
Refers a peer agency → referred agency gets 15% off Year 1. Referrer earns 10% of their Year 1 revenue.
Agent referral
Agent refers another agent → $50 credit per converted seat.
New agency welcome
Shareable referral link. Every agency they bring in adds 1 free month to their subscription.
"Powered by Peach Pilot" badge
Agency websites display the badge → social proof + organic discovery for new prospects.
Key stickiness point: Agents keep their Peach Pilot access if they switch agencies. The tool belongs to them, not their agency — a strong direct-to-agent sell point. Use this in all agent-facing copy.
Mario (Jun 8): "GTM runs in parallel with Safe Life go-live. Outbound volume ramps only after referenceable production usage exists. Do NOT do mass cold outreach yet — wait for Safe Life proof."
2. Timeline & Phases ▾
Three phases. Each phase unlocks the next. Nothing moves to phase 2 until Safe Life is live.
Set up everything before we need it. Nothing gets sent cold yet.
- 🔴 Register sending domains (not @peachpilot.ai) + start warm-up — 3–4 weeks, time-sensitive
- getpeachpilot.com ✅ available — agency owner outreach (mario@getpeachpilot.com)
- trypeachpilot.com ✅ available — agent outreach (mario@trypeachpilot.com)
- Not yet checked: peachpilotai.com, usepeachpilot.com, peachpilothq.com, peachpilotapp.com, joinpeachpilot.com, hellopeachpilot.com, meetpeachpilot.com, peachpilotco.com, mypeachpilot.com
- 🔴 Set up Instantly.ai email sending tool — every week of delay = a week later on outreach
- Set up DeepLine + Airtable (CRM)
- Build agency owner list to 100–200 names (NAILBA + NAIFA + Apollo.io)
- Launch newsletter — first issue
- Prepare Safe Life one-pager for Mike
- Mario: approve agent list purchase (~$5K) — blocks all agent outreach
- Mario: record Right Quote demo video via Loom
Safe Life is live. We have a proof point. Outreach starts — controlled, not mass.
- Safe Life referrals: Mario asks Mike for peer agency names — outreach with Mike's name attached (5–20 warm intros)
- Email — agency owners: 4-email cold sequence, 50–100/day, human-reviewed
- LinkedIn: Mario posts 2–3x/week + direct outreach via Sales Navigator (20–30 connection requests/day)
- Influencer Tier 1: Mario reaches out to Cody Askins first
- Social media: TikTok + Instagram + Facebook Groups, 5 posts/week each, organic only
- Newsletter: weekly, include Safe Life proof point post-launch
- Quora + Reddit: answer questions organically, mention Peach Pilot naturally
No mass agent email. No paid ads. No direct mail yet.
First results are in. We know what's working. Open the throttle.
- Email — agents: 500/day → 2,000–5,000/day
- Influencer Tier 2 & 3: paid sponsorships + free access deals
- Paid social: Meta Ads + LinkedIn Ads
- Direct mail: physical letters to agency owners who haven't responded digitally
- YouTube: launch channel — walkthroughs, agent success stories, field videos
- Podcast appearances: Mario as guest on Cody Askins, David Duford, Life Insurance Academy
- Conferences: NAILBA, NAIFA, 8% Nation events
- Referral program live: shareable links for all users
3. The Three Lists ▾
Every campaign starts with a list. Here are the three we need and where they stand.
| List | Who | Size | Status |
|---|---|---|---|
| List 1 — Individual agents | End users — sign up and pay themselves (~$35/mo) | ~1.2M licensed in the US | Awaiting Mario's approval — vendor: InsuranceAgentLists.com |
| List 2 — Agency owners | CEOs and owners who recommend the tool to their agents | 100–200 targets to start | Building from NAILBA + NAIFA + Apollo.io |
| List 3 — Influencers | Trusted voices agents follow — amplify reach, build trust | 17 identified, tiered | Ready — Tier 1 outreach starts in Phase 2 |
How to build List 2 — Agency owner sources
| Source | Type | What to do |
|---|---|---|
| NAILBA Member Directory | Free — ~100–150 top-tier BGA/IMO firms | Browse listings → copy agency name, owner, website into spreadsheet. Visit → |
| NAIFA Chapter Leadership | Free — ~500–700 named owners across 50 state chapters | Click each state chapter → copy officer names and contact info. Visit → |
| Apollo.io | Paid (free tier) — filter by industry, title, company size | Filter: Industry = Life Insurance, Title = Owner/CEO, Size = 10–200 → export CSV → verify with NeverBounce. Visit → |
| LinkedIn Sales Navigator | Paid (~$99/mo) — best for warm outreach on platform | Search "insurance agency owner" + "life insurance" → filter size 10–200 → direct DMs. No export needed. Visit → |
| Exact Data / Data Axle | Paid — 226K+ US insurance agency entities (~$0.30/lead) | Request sample using SIC code 6411 → review quality → purchase. Needs budget approval. Visit → |
| Ask Mike (Safe Life) | Warm referral — highest conversion, zero cost | Mario asks Mike: "Who are the top 10 agency owners you respect?" → outreach with Mike as reference. Do this first. |
4. Tools Stack ▾
Every tool has a specific job. DeepLine connects them all together as the automation hub.
| Category | Tool | Link | Cost |
|---|---|---|---|
| Automation hub | DeepLine — connects all tools, automates workflows. Mario's recommendation. | deepline.com | TBD |
| Email sending + warm-up | Instantly.ai | instantly.ai | ~$97/mo |
| Data enrichment | Clay — enriches contacts with LinkedIn, company size, email | clay.com | ~$149/mo |
| Email verification | NeverBounce — verify before every send | neverbounce.com | Pay per use |
| CRM | Airtable — pipeline tracking, contact management | airtable.com | Free tier |
| Demo booking | Cal.com — link in all outreach emails | cal.com | Free |
| Newsletter | Mailchimp — existing account | mailchimp.com | Free tier |
| Video production | Kite.video — polished demo videos from screen recordings | kite.video | TBD |
| Paid social ads | Meta Ads + LinkedIn Campaign Manager (Phase 3) | — | Ad spend only |
5. Coming Next — Dialer / "Human on the Phone" (HLOP) ▾
Official #2 priority after Right Quote. Repositioned from a simple outbound dialer to a full product line. Scoping begins after Right Quote goes live — not in active GTM outreach yet.
Prong 1 — Outbound AI dialer
Run AI dialer against 50K+ historical paid leads. Revenue share (~10% of closed deals), not per-seat. Target ~10% reconnect rate.
Prong 2 — Lead aggregator/scorer
Aggregate leads from 5–25 brokers. Rate each source by ROI. Help agents optimize daily spend. Eventually buy direct from source.
Prong 3 — In-house lead gen
Own ads, own aggregator. Cut out the middlemen buying at ~$10 and reselling at $45–65.
6. Competitive Intel ▾
| Competitor | What they have | Our response |
|---|---|---|
| Summit Health Advisors | Live AI pre-qualification agent — screens callers, summarizes context, hands off live to a licensed advisor | Direct overlap with HLOP module. Monitor their product and positioning closely. |
7. Pending & Ownership ▾
| Item | Status | Why it matters |
|---|---|---|
| Agent list purchase (~$5K) | Pending | Blocks all agent email outreach — InsuranceAgentLists.com vs AdvizorPro comparison ready |
| Pricing confirmation (~$35/agent/mo) | Pending | Needed before using in any outreach copy or landing pages |
| Safe Life case study permission | Pending | Need Safe Life's permission to use logo + results publicly |
| Safe Life go-live date | Pending | Anchor date for Phase 2 — confirm before using in campaign planning |
| Agent → agency referral commission | Pending | Needed before referral program goes live |
Who Owns What
Joseph owns
This document, the three lists, email tools setup, social media scheduling, influencer outreach logistics, newsletter, Notion, weekly reporting.
Mario owns
Strategy calls, demos, Tier 1 influencer relationships, Safe Life partnership, pricing decisions, LinkedIn content, approval of all outreach copy.
Draft v5 · June 30, 2026 · Joseph Pangilinan · peachpilot.ai